SEO and Marketing Consultant for Interiors and Design-Led Brands
For established interior designers, interior architects and design studios in the UK, US and internationally.
I help interior designers, interiors brands and premium home businesses improve visibility, strengthen their websites and attract better enquiries through SEO, website strategy, lead generation, email marketing and brand-sensitive digital marketing.
My work is designed for businesses where reputation, tone and visual quality matter. The aim is not simply more traffic or more activity, but clearer marketing that helps the right people find you, understand your value and take the next step.
• 15+ years in luxury sales and marketing
• Almost 10 years in interiors
• Tutor at West Dean
• 28 five-star Google reviews
• 25 LinkedIn recommendations
• Clients across the UK, US, Europe and Asia
• 15+ years in luxury sales and marketing • Almost 10 years in interiors • Tutor at West Dean • 28 five-star Google reviews • 25 LinkedIn recommendations • Clients across the UK, US, Europe and Asia
Trusted by interiors, design-led, and premium home businesses
Selected client experience includes:
Beautiful website, but not enough of the right enquiries?
Many interiors businesses already have strong work, beautiful imagery and a recognisable point of view. The problem is often not the quality of the business. It is that the website, SEO or marketing structure is not making that value clear enough, visible enough or easy enough to act on.
You may be relying heavily on referrals, Instagram, press or word of mouth. Those channels can be valuable, but they are not always consistent. A stronger search and marketing foundation can help the right people find you, understand what you offer and feel confident taking the next step.
This may be relevant if:
✓ Your website looks good, but enquiries feel inconsistent
✓ You are relying too heavily on referrals or Instagram
✓ Your services, locations or project types are not clearly supported online
✓ You want better-fit enquiries, not simply more traffic
✓ You are not sure whether SEO, website structure or messaging is the real issue
Marketing for interiors businesses needs a more considered approach
Interior designers and design-led brands do not need louder marketing. They need clearer positioning, stronger website structure and a more considered route from visibility to enquiry.
In this market, trust matters. So do tone, timing, visual judgement, reputation and the way potential clients feel when they first arrive on your website.
A beautiful portfolio still needs context. Services, locations, project pages, case studies, internal links and calls to action all shape whether a website can be found, trusted and acted on.
My role is to help bring those pieces together: the creative and the commercial, the brand-sensitive and the performance-led.
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Marketing that respects tone, taste, reputation and visual identity.
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Clear service, location and project pathways that help Google and potential clients understand what you offer.
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A focus on enquiries, sales and useful growth rather than activity for its own sake.
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Understanding of portfolio-led websites, project-based decisions, referrals and premium client journeys.
How I can help
Most clients come to me knowing something could be working harder, but not always knowing what needs to change first.
Sometimes the priority is SEO. Sometimes the website structure needs attention before more traffic will help. Sometimes a lead generation campaign, email system or AI-supported workflow is the more useful next step.
The recommendation should fit the problem, not the other way round.
SEO for Interior Designers
and Interiors Brands
For businesses that want stronger Google visibility and better qualified enquiries through search.
This may include SEO strategy, technical SEO, local SEO, website structure, service pages, project pages, content planning and ongoing optimisation.
Website Strategy and Development
Squarespace and WordPress websites built around SEO, copy, structure and conversion, so the site can attract and convert the right people.
Useful for businesses that need more than a beautiful website. They need a clearer commercial asset.
Lead Generation Campaigns
Curated, brand-led outreach for interior designers and design-led businesses that need more project conversations sooner.
Designed to feel discreet, targeted and aligned with the way your business wants to be perceived.
Email Marketing
On-brand email systems, sign-up journeys, campaigns and automation across Mailchimp, Klaviyo, Squarespace and beyond.
Designed to nurture interest, support trust and create more consistent communication with your audience.
Work connected to visibility,
enquiries and growth
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Trusted by interior designers, interiors brands and premium home businesses across the UK, US, Europe and Asia, with experience spanning SEO, websites, lead generation, email marketing and brand-led strategy.
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Recent website projects have been built around SEO, structure and conversion, helping clients create stronger foundations for qualified enquiries from the right markets.
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Lead generation, email and marketing campaigns are created to feel considered, discreet and aligned with the way the business wants to be perceived.
“Hana’s knowledge of the interior design industry and experience of building relationships through meaningful, focused and successful marketing sets her apart. She understands our premium market positioning and the need for discreet yet effective communications.”
— Martyn Whieldon Managing Director, Samuel Heath
Senior marketing support from someone who understands interiors
I’m Hana Clode, an SEO and marketing consultant for interiors and design-led brands.
My background brings together 15+ years in luxury sales and marketing, almost a decade working in the interiors industry, and a creative foundation in textile design. I studied Textile Design at Chelsea College of Art while working in luxury sales at La Maison Goyard, before moving into interiors marketing through Marvic Textiles.
Alongside client work, I teach interior designers at West Dean how to build their own businesses, which keeps my work closely connected to the real commercial decisions design studios face: positioning, visibility, client attraction and trust.
Recommended by the interior
and design-led businesses
“Hana’s knowledge of the interior design industry and experience of building relationships through meaningful, focused and successful marketing sets her apart. She understands our premium market positioning and the need for discreet yet effective communications.”
— Martyn Whieldon
Managing Director,
Samuel Heath
“Hana is highly knowledgeable on digital marketing and has fantastic commercial awareness of the high-end interiors industry, which is an invaluable combination. She has been a vital support as we have grown our business and team over the years.”
— Natalie Wells
Co-founder,
Wells Wallcovering Installers
“Hana took the time to truly understand my business and brand, delivering a clear strategy and a high-quality campaign. Her support and insight have made a real difference.”
— Tania Azadian
Director,
Tania Azadian Interiors
Want to understand
where your website or marketing could work harder?
If your website, SEO or marketing could be doing more to support better enquiries, get in touch and share where you are now.
I will review your website, your priorities and whether I believe I can help. If there is a meaningful opportunity, I will suggest the most useful next step.