SEO for Interior Designers
Making your website more discoverable by the right people
What is a search engine optimisation?
SEO in a nutshell
SEO (short for search engine optimisation) is a process of improving your website visibility in the search engine result pages that are relevant to your business audience. It involves removing any obstacles holding back your search performance and then increasing the authority of your website and key pages (your services, products, target or shop locations, etc.)
Optimising your website for searches has a cumulative effect with further work. Strengthening the established foundation continues to benefit your business even after you decide to stop SEO work (unlike pay-per-click advertising, where visibility disappears immediately after you decide to switch it off.
Different types of SEO
SEO is an umbrella term for all processes and strategies that aim to improve your interior business discoverability. The categories below are established search engine optimisation categories that group them together based on what search obstacle is being targeted:
Who is interior design SEO suitable for?
Interested in finding out how SEO can benefit your Interior Business?
We are the UK's leading Interior Marketing agency
A complimentary SEO audit will help you understand your current website potential and uncover the key issues that are holding your search performance back.
About Hana Clode Marketing
Interior SEO and beyond
Since 2018, Hana Clode Marketing has been the driving force behind interior businesses looking to translate their brand into an exciting digital presence. Working exclusively with interior & home decor brands, our services are built around the needs of our clients, combining elements of marketing, brand development and PR. We are passionate about enabling brands to grow and nurture great marketing teams, supporting companies through outstanding digital marketing strategy, campaigns and management.
Top 20 interior design keywords
As we are working exclusively with interior businesses, we did the research to establish a universal list of best performing keywords for interior designers - and made it free for all to access.
Interior design SEO campaign components
Our SEO campaign process focuses on understanding your brand and addressing any issues early on that are preventing search engines from correctly indexing your interior website in their results. We optimise the existing website pages while identifying any gaps and opportunities for the creation of new landing pages. Quality PR-led link building and effective data reporting are essential tools in building your brand search equity that has lasting potential and doesn't shy away from future algorithmic updates.
Our search engine optimisation process step-by-step
Step 1
Plan of action
During our first month we will focus on successfully onboarding your company - including setting up analytics and rank tracking. In the meantime, our SEO designers will conduct a thorough SEO Audit and Keyword research to create a detailed plan of action.
Google Analytics, GSC and rank tracking setup
Keyword research and SEO Audit with detailed plan
Addressing any ‘quick fixes’ as we go along
Step 2
Removing any obstacles
From month 2 onwards, we will focus our powers across on-page SEO, technical SEO and local SEO to remove any obstacles that are preventing search engines from properly understanding and indexing your website under correct search terms.
On-page SEO to optimise your website and its content
Technical SEO to address speed, indexing issues, etc.
Local SEO to improve the business' geographical visibility
Step 3
Building digital real estate
Using data-driven insight, we will identify terms that are driving the most valuable conversions. And in order to dominate the search engine, we will help you develop your ‘money pages’ with exciting content optimised around valuable keyword clusters.
Identifying the most valuable keyword clusters
Creating data-driven content calendar
Landing page design, development and optimisation
Step 4
PR-led link building
If you operate in a particularly competitive market, you need to boost your website visibility with quality inbound links. We will design and launch an on-brand link building campaign to acquire high value, industry relevant links to get ahead of the competition.
Link building campaign strategy
List of target magazines, brands and influencers
Reach out, project management and results tracking
Is Search Engine Optimisation the right choice for you?
SEO helps to improve website visibility in search engines. However, perhaps you are already receiving enough leads, but they are not the right value or right location. Maybe you are looking to grow sales from your existing customer base or expand your business portfolio with an online shop or an e-course. We are interior marketing consultants, and SEO is only one ‘arrow from our quiver’. Schedule a callback, and we will suggest a strategy that is the best for you and your business goals.
What is the difference between good and bad SEO services?
Bad SEO agencies use questionable black hat and grey hat techniques that, in the best case, deliver some short-lived success; in the worst case, they could cause your website to get penalised. On the other hand, a good SEO agency uses industry-recommended white hat techniques to improve the long-term visibility of your website in front of your interior design business' target audience.
Cost & Value
Our SEO packages are tailored around the needs of interior businesses of different sizes and at the different stages of their growth. Result-oriented and built around our clients, each package provides terrific value and the same level of excellent customer service - because whether small & mighty or large & leading, our goal is the same - to help you succeed.
Do you have questions?
We love questions! Send us a message and we will be in touch with you shortly: